Client: The Gremlin Taming Institute
Branding & Copywriting: R&D Thinktank
Site Design & Production: Holotrope
Services Rendered:
- Project Management
- Information Architecture
- Graphic Design
- Database Design, Development & Management
- Audio & Video Digitizing and Encoding
- Flash Development
- Site Production
"When it comes to Taming Your Gremlin™, Rick Carson wrote
the book."
Rick Carson, the Founder of The Gremlin Taming Institute, is the author of several publications, including Taming Your Gremlin® which has been on the stand for almost 20 years and is included in HarperCollins' prestigious Perennial Library. It is available not only in English, but in Portuguese, Japanese, French, and Hebrew as well.
A Clinical Member and Approved Supervisor for the American Association for Marriage & Family Therapy, his clients include major corporations, professional organizations, individuals, and families. Rick has been a counselor, personal coach, trainer of psychotherapists, and consultant to businesses and organizations for over 30 years. He has served on the faculty of the University of Texas Southwestern Medical School and as an adjunct assistant professor at the University of Texas at Arlington Graduate School of Social Work.
Rick found himself at a point in his practice where he felt it was time to branch out. He wanted The Gremlin Taming Institute to grow so that he could continue to help others on a larger scale. And what better way to reach a mass audience than the Internet? But how should he begin? He had a website, however it wasn't what he wanted. He needed an all out Web presence that not only communicated what the Institute was all about, but also served as a solid business tool that would allow him to communicate specific information to very different groups.
Enter Holotrope. By working with Rick and R&DThinkTank, Holotrope helped Rick to define what specific goals he needed to achieve online. We then created a project plan and worked with Rick to make sure that everything was on target for the business. Then we got to work designing a look and feel that was in line with the Gremlin brand, and creating various engaging site extras that would make the site enjoyable as well as informative.
