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Creative:
We deal in interactive multimedia, and more often than not, our projects tend to be incredibly visual. However, before the look and feel of a design can be created, we carefully determine not only what information needs to be displayed, but how it works towards the objectives of the brand. Next we work with the client to establish a visual direction that best promotes those objectives. Deliverables during this phase include:
- The Information Architecture (IA).
- A Use Case Document
- The Feature Flow
- Visual Design Approaches
Throughout this phase, we have many discussions and interviews with our clients so we can avoid the kinks that typically crop up do to poor planning and miscommunication. Thus arming our art directors and designers with the necessary knowledge so that the final result that are both visually intriguing and strategically on target.
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